Principles of Marketing (19th Global Edition) – PDF
Master the key marketing challenges and learn how to create meaningful connections with your customers.
Principles of Marketing, 19th Global Edition (PDF) by Kotler and Armstrong demonstrates how to build vibrant, interactive communities of consumers in today’s fast-changing, digital, and social marketplace.
This textbook is perfect for students studying marketing courses. It provides a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework. You will gain the knowledge and resources necessary to create vibrant, interactive communities of consumers who integrate products and brands into their daily lives.
The latest edition, the Nineteenth Edition (Global), has been revised and enhanced to reflect the major trends influencing contemporary marketing. It is filled with real-life examples showcasing how companies utilize new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Key features of this textbook include:
- A sample marketing plan that illustrates how to apply important marketing planning concepts.
- End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned.
- Coverage of both traditional and fast-changing trending topics, providing you with a well-rounded knowledge of marketing concepts, technologies, and practices.
- End-of-chapter Company Cases that promote discussion of current issues and application of marketing concepts to real-world situations.
All prices are in US dollars.
The ISBNs for this ebook are: 978-1292449364, 9781292449333, 1292449330, 978-1292449333, 9781292449401, 978-1292449401
The US edition is also available. Please see the related books below.
PLEASE NOTE: This sale only includes the ebook Principles of Marketing 19th Edition, Global in PDF format. It does not include any access codes.
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