Consumer Behavior (8th Edition) – PDF
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, (PDF) combines insights from marketing, sociology, psychology, and anthropology to provide a solid foundation with a practical focus relevant to today’s global business environment. The new Eighth Edition integrates cutting-edge research and current business practices, with a focus on consumer needs and goals, emotions and their management, perceptions and inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences, and more. This edition’s chapter updates highlight social responsibility and ethics in marketing, examining both the negative aspects and positive potential. Real-world examples, chapter presentations, and application exercises offer practical significance and help students develop essential skills. Please note that media content referenced in the product description or text may not be available in the ebook version.
ISBNs: 978-0357721384, 978-0357721292, 978-0357721377
NOTE: This sale only includes the ebook Consumer Behavior 8E in PDF format. No access codes are included.
Reviews
There are no reviews yet.