Consumer Behavior: Buying, Having, Being (14th Edition) – PDF
The 14th edition of “Consumer Behavior: Buying, Having, and Being” (PDF) takes a deep dive into the complex processes of choosing, buying, using, and getting rid of products, services, ideas, and experiences. It extensively examines the various factors that shape our consumption choices, especially in today’s digital age of social media. Since we are all consumers, the subjects covered in this edition are highly relevant to both our professional and personal lives, allowing us to easily apply the theories beyond the confines of the classroom.
Presenting our esteemed co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Additional ISBNs for Consumer Behavior 14E: 978-0137865093, 978-0137937967, 978-0138170806, 978-0138166625
Please note that this sale is specifically for the 14th edition of the eBook “Consumer Behavior: Buying, Having, Being” in PDF format. Access codes are not part of this offer.
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